The Lineup is where sports and business collide to mix passion, insight, and a touch of humor. Powered by a duo of MBAs who trade in spreadsheets for sports jerseys, we bring our own perspectives on the intersections of sports and business.

As self-proclaimed sports nerds, we channel our inner fanatics while applying a strategic lens to the shifting landscape of sports. We believe that sports offer a unique arena for innovation, leadership, and exceptional tactics. Our goal is to explore and celebrate moments where game-day excitement meets the brilliance of business acumen. 

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We invite you to jump into the game. Whether it's analyzing the financial prowess of sports franchises, dissecting the branding strategies behind successful athletes, or uncovering the economics of sports leagues, we hope you find this page insightful and thought provoking. Step into The Lineup as we endeavor to inform, spark thinking, and foster engaging conversations.